When you can’t shoot Summer, you create in with your remote team, in CGI.

Not being able to go out and shoot didn’t stop Aux from producing assets for Lone Star’s new beer launch – Lone Star Rio Jade. We were tasked with finding a solution for the COVID-19 lockdown, but also create still and motion assets that would be typical of a warm Texas summer. Babbling brooks, cool shady streams through canyons, gushing mini waterfalls – but all with CG. None of these places exists – but we kinda wish they did! These assets are being used on TV, Print, POS, POP, PR and digital/social.


Aux’s Role: Production
Agency: CALLEN
Client: Pabst/ Lone Star
Production: Superhero Cheesecake
Audio: Big Orange

Other Work